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BERNICE DELA CRUZ

Topic: Psychology

HAHAHA THE GAZE IN THE VISUAL RHETORIC OF MEMES AND CREATION OF MEANING BEYOND BORDERS

Author
Bernice Dela Cruz

OVERVIEW

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1.

THE GAZE

  • Eye contact, the gaze and sentience 

  • The gaze as comedic device in other media

  • Effect on relatability

2.

IMAM JOMING

  • Context

    • Original video

    • Internet fame and memehood

  • Evolution as meme and iterations

  • Efficacy as memetic visual device

  • Interpretation by Indonesians and non-Indonesians

3.

VISUAL ANALYSIS

  • Semiotics

    • Imam Joming as sign/signifier

    • Body language and action (eye contact, finger pointing, laughing)

      as viewer’s first entry

    • Perceived meaning vs Connotative meaning vs Denotative meaning

    • Regional cultural codes within the meme

    • Viewer-assigned codes and perception within cultural background
       

  • Imam Joming as commentary and criticism to the art world

    • Different iterations, different roasts

      • Recontextualisation of meme for art mediums in @indoartno 

      • Progression of time in @antikolektifkolektifklub

    • Art as a lofty, inaccessible concept being criticised by a lo-fi and universally accessible image

4.

CONCLUSION

  • The gaze as a means to generate emotionality

  • Emotionality’s power in visual communication 

  • HAHAHA HUMAN CONDITION

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